Later this year, Caesars Entertainment will commence the renovation of Bally’s, renaming it as Horseshoe Las Vegas. The changes will encompass both the interior and exterior of the property.
Caesars believes that renaming Bally’s Las Vegas to Horseshoe is a significant move that pays homage to the rich history of one of the most renowned casino names in Las Vegas. This change is seen as a progressive step forward for the company.
According to Sean McBurney, the regional president of Caesars Entertainment,
The revival of the Horseshoe brand in Las Vegas is a momentous occasion that allows us to honor our past while embracing the future. As we step into 2022, a new era begins for the Caesars Entertainment empire in Las Vegas, marked by the highly anticipated comeback of Horseshoe.
Caesars has more in store than a mere name change; they have ambitious plans to entirely transform the property into the new Horseshoe Las Vegas.
Major renovations planned for the entire year
Caesars has ambitious plans for the transformation of Bally’s into Horseshoe, which is set to commence this spring and is expected to be completed by the end of the year. Despite the allotted time seeming insufficient for such extensive plans, Caesars is determined to meet their goals.
Caesars will begin by revamping the exterior of Horseshoe Las Vegas, which will undoubtedly catch the attention of visitors. As guests step inside the premises, they will be greeted by a fresh casino floor, vibrant bars, and delightful restaurants, all accompanied by exciting new entertainment choices. However, it is worth noting that the hotel rooms will remain unaltered and will not undergo any renovations.
be transformed to embody the essence of the Horseshoe brand. According to Caesars, the atmosphere of the property will be revamped to fully capture the distinctive vibe associated with Horseshoe.
Create an authentic and handmade ambiance by utilizing tooled leather, vibrant colors, and the iconic gold horseshoe symbol that represents the brand.
A property that no longer resembles its former self is in need of a refreshing makeover.
Will Horseshoe become the home for gamblers on the Vegas Strip?
Caesars is promoting Horseshoe as an ideal destination for gamblers. It may appear contradictory to have a casino on the Vegas Strip, but that’s a separate issue. According to Jason Gregorec, the SVP and general manager of the property,
Since 1951, Horseshoe Casinos have prioritized the gambler’s experience. With the best odds, highest limits, and biggest jackpots, Horseshoe has established itself as a leader in the industry. Therefore, it is only fitting that we reintroduce Horseshoe to Las Vegas, situated right on the iconic Las Vegas Strip.
This year, from May 31 to July 19, the World Series of Poker (WSOP) will be held at Horseshoe in Paris. This marks the beginning of Horseshoe’s journey to become a renowned gambling destination on the Vegas Strip.
It is quite ironic that Caesars, which is located across the street from The Cromwell on the Vegas Strip, used to provide excellent gaming conditions. Only a few years ago, this boutique property offered a wide selection of 3:2 blackjack games for less than $25, the highest craps odds in the area with 100x odds, and single zero roulette that was not limited to a high limit room on the Vegas Strip.
After the reopening of The Cromwell following the COVID-19 pandemic, the exceptional gambling rules and odds came to an end. However, if Caesars is being truthful, they plan to introduce those equitable gaming conditions that were once offered at The Cromwell to Horseshoe Las Vegas.
The Bally’s rumor mill
For what seems like an eternity, there have been persistent rumors circulating about Bally’s undergoing a name change. This speculation about rebranding Bally’s as Horseshoe has been swirling around since 2019.
The rumor gained momentum when Caesars transferred the ownership of the Bally’s brand to Bally’s Corp. (previously known as Twin River Worldwide Holdings) in 2020. However, Caesars retained the rights to the Bally’s Las Vegas name indefinitely. This decision allowed Caesars to buy some time and strategize their next steps for the property, which was crucial considering that such plans often require significant time investment.
Bally’s Corp. now has the authorization to use the name Bally’s for a casino, which they may choose to rebrand the Las Vegas casino they will soon acquire. In 2021, Bally’s Corp. successfully purchased the Tropicana, and the deal is expected to close in the early part of this year.
Over the course of the last nine months, Bally’s Corp. has been actively considering various possibilities for the Tropicana. The most recent speculation suggests that the land where the property is situated might be utilized for constructing a baseball stadium if the Oakland A’s decide to relocate to Las Vegas. In the event that the company chooses to retain the hotel and casino, it is highly probable that it will undergo a rebranding as Bally’s.
If Bally’s decides to maintain the casino, they have the option to rebrand Tropicana as Bally’s. This concept is not unusual, as the current Bally’s/Horseshoe property was once known as the MGM Grand, which interestingly sits opposite Tropicana.
What’s next for Caesars?
Returning to the gossip circuit surrounding Bally’s/Horseshoe, there is another tidbit of news that is not directly related. Caesars intends to sell a casino on the Vegas Strip within the current year.
There were talks of possibly closing down Bally’s Las Vegas, but Caesars has been discreetly strategizing in a way that led some to believe they wouldn’t sell it.
With the recent announcements of hosting the WSOP and adding Blake Shelton’s Big Red entertainment venue, it’s safe to say that Bally’s/Horseshoe is unlikely to be considered. The addition of a bar, restaurant, and entertainment space owned by a country music star aligns perfectly with Horseshoe’s vibe.
The focus of the rumor mill has now turned towards another property located on the Vegas Strip, specifically Planet Hollywood, which is rumored to be up for sale. Caesars, the owner of this casino, is set to announce its earnings on Feb. 22, so it wouldn’t come as a shock if news regarding a potential sale surfaces around that period.
